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Before the bandwagon
It was the 60’s and 70’s British financier Sir James Goldsmith (one of my more controversial personal heroes) who coined the phrase: If...
Jan 22, 20201 min read
Is Britain going back to work?
I find myself working for the third consecutive weekend this month and it’s not making me happy. The first two weekends I worked on...
Jan 19, 20202 min read
Researching how best to deliver 2021
It has been very humbling to read the daily submissions of those enjoying our Get Your Year in Gear (GYYIG) programme this month. I have...
Jan 12, 20202 min read
Ready, steady, go!
For many of us, first proper day back at work tomorrow – the party being over. It occurred to me as a jogged through a frosty Dunham...
Jan 2, 20171 min read
Saturday morning riff
I knew I’d had a good night when I woke up at 05:00 this morning, flat on my back in bed, all the bedroom lights on and still wearing my...
Oct 22, 20164 min read
Thinking about my week
On the 06:40 from Cardiff Central to Leeds (via Birmingham New Street) in a first class carriage (thank you Phillippa) and with...
Sep 23, 20162 min read
Allo!
Google are now rolling out their challenge in the instant messaging market (not yet in the UK) and, according to the USA reviews, it’s...
Sep 22, 20161 min read
Is the “selfie” part of marketing?
We now upload 1.8 billion photographs to The Cloud every 24 hours. Interesting terminology there…. Upload – as if it is travelling...
Sep 21, 20162 min read
All about the patient experience (with passing reference to the game of chess)
Here’s what dentistry 2016 looks like through the eyes of the patient: The beginning game: I decide it’s time to do something about my...
Sep 20, 20161 min read
What exactly do you do?
My new web site is due to launch next week and, with the help of Dental Focus, we have given serious thought as to how it should look....
Sep 16, 20162 min read
A word or two about price lists
“Should we publish our price list?” A question that continues to surface after all these years. The answer is always a “yes”, whether you...
Sep 15, 20161 min read
Used to…..
Things I hear every week: We used to….. have daily huddles hand out referral business cards ask for word of mouth recommendations send...
Sep 14, 20161 min read
The Campbell Academy Education Programme 2017
I’m including the digital brochure for the 2017 programme at the end of this post. I’m delighted to be included as a guest lecturer again...
Sep 13, 20161 min read
Google increases the importance of reviews
The “other” event of the weekend (apart from my 63rd birthday celebrations) was the announcement that, with immediate effect, Google are...
Sep 12, 20161 min read
Getting attention
In the ratings war for the attention of your potential new patients/clients, your marketing collateral is human interest. It matters not...
Sep 9, 20162 min read
Human nature (why odd people can’t ask for referrals and what to do about it)
Day #3 of thoughts about Word of Mouth marketing in 2016. I’m often asked: “How do I get my team to ask for referrals?” Many is the time...
Sep 8, 20162 min read
The End of Treatment Conversation
Carrying on with yesterday’s theme (and my current obsession) that Word of Mouth marketing (both analogue and digital) is far more...
Sep 7, 20162 min read
Why WOM is the real answer to hitting your marketing targets – and why it doesn’t get do
I was struggling to get a 35-person financial services sales team to ask for Word of Mouth recommendations back in 1986. In fact, the...
Sep 6, 20162 min read
On tour!
6-8 October sees the return of the BDIA “Showcase” at London’s Excel conference centre (that’s just 4 weeks away). Make a note to visit...
Sep 5, 20161 min read
The 80/20 rule in a monopoly
Manchester Airport Terminal 3, Friday morning at 06:30. My flight to Belfast this morning is delayed by 30 minutes (so far) and I have an...
Sep 2, 20162 min read
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